4.2 What existing business models lack: Anti-rival accounting
Despite many business models already supporting some aspects of anti-rivalry, most often the businesses lack proper anti-rival accounting. It refers to a system of measuring and reporting the value and usage of anti-rival goods in a way that is aligned with their unique nature.
Traditional accounting methods are designed for rival goods and fail with anti-rival goods. Traditional financial accounting does not, for example, consider the level of user engagement or the outcomes and results achieved through the collaborative sharing actions facilitated by the platform.
Without anti-rival accounting, anti-rival business models may struggle to accurately measure and report the value and usage of their goods, which can the companiesā ability to grow their business sustainably. To address this issue, we need new anti-rival accounting methods that are designed explicitly for anti-rival goods.
The fundamental aim of ATARCA has been to research anti-rival accounting. In the next (and final!) chapter of this MOOC, we will present our pilot cases and three examples of anti-rival accounting. The cases are not (yet) businesses, but they try to lay out the anti-rival accounting system fundamentals, which can then be developed further in the subsequent research and development initiatives. All our results, and technologies, are provided for the world for free.
