1. Welcome to the course: What is rivalry?

The trade of goods and services dates back millennia, and for the most part, the rules of trade have stayed the same. Person A gives something to Person B, and Person B gives something back. This could be trading meat for vegetables, trading bread for someone to clean your house, or trading money for a book.

As technology has advanced, so too has trade. We cannot apply the same rules to tangible goods, like meat and vegetables, to digital goods, like MP3s and PDFs. This is where anti-rivalry comes in.

Welcome to an Introduction to Anti-rivalry!

This course is comprised of five units and is meant to act as an introduction to anti-rivalry and a beginner’s guide to implementing anti-rival business models.

In this unit, Unit 1, you will learn about the concept of rivalry and be introduced to anti-rivalry.

In Unit 2, we will develop a shared understanding of data and how data can be anti-rival.

In Unit 3, we explore the challenges to achieving anti-rivalry and some ways to address those challenges.

In Unit 4, we look at anti-rival business model patterns.

Finally, in Unit 5, we take a deeper look into some real world applications of anti-rivalry and conclude.

This course is expected to take approximately two to three hours to complete, but there is no time limit, so you can work at your own pace.

This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 964678. The content of this website does not represent the opinion of the European Union, and the European Union is not responsible for any use that might be made of such content.