5.4 Conclusion

Anti-rivalry is still a relatively new concept in the world of business, but as the proliferation of digital goods continues, it becomes increasingly relevant. Capturing the anti-rival of goods requires rethinking the fundamentals of how we exchange certain goods and services and shifting to a more community-centered way of thinking and doing.

What next?

If you want to learn more about how to apply anti-rivalry in your own work, you can continue your learning in the Designing Anti-rivalry, our second MOOC that guides you on how to use the Anti-rival Business Design Tool-kit.

If you are interested in learning more about anti-rivalry, you can sign up for our newsletter to receive updates, publications and more and follow us on social media on Twitter (@ATARCA_EU), Linkedin (ATARCA EU) or Mastodon (@atarca_eu@techhub.social).

Thank you for joining this course!

This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 964678. The content of this website does not represent the opinion of the European Union, and the European Union is not responsible for any use that might be made of such content.