5.4 Conclusion

Anti-rivalry is still a relatively new concept in the world of business, but as the proliferation of digital goods continues, it becomes increasingly relevant. Capturing the anti-rival of goods requires rethinking the fundamentals of how we exchange certain goods and services and shifting to a more community-centered way of thinking and doing.

What next?

If you want to learn more about how to apply anti-rivalry in your own work, you can continue your learning in the Designing Anti-rivalry, our second MOOC that guides you on how to use the Anti-rival Business Design Tool-kit.

If you are interested in learning more about anti-rivalry, you can sign up for our newsletter to receive updates, publications and more and follow us on social media on Twitter (@ATARCA_EU), Linkedin (ATARCA EU) or Mastodon (@atarca_eu@techhub.social).

Thank you for joining this course!