ATARCA aims to promote green and sustainable consumption through anti-rival tokenization to reward the contributions of Green Shop clients. This case builds off of the already established social currency, REC, and its use in Green Shops, a network of local shops committed to reducing waste and promoting local, sustainable products.
This anti-rival approach to currency requires the participation of local stakeholders such as shop owners, local producers, consumers, and neighborhood associations. Because of the importance of the local community in this use case, we utilize participatory design measures to develop tools that meet the needs of its users.
The anti-rival tokenization will occur in two main ways:
In this use case, NOVACT, the promoter of REC, will work together with Rezero, a foundation that encourages Zero Waste among local shops in the region of Catalonia, to enhance the REC technology to meet the needs of the Rezero network.